Marketing in Action

SOLD — $650,000

2104 St. Bernard Drive

Pine Mountain Club

MARKETING THAT MATCHED THE HOME.

The Property

2104 St. Bernard combined expansive mountain views, walls of glass, warm wood finishes, a dramatic river-rock hearth, substantial outdoor living space, and a flexible floor plan. The goal was to present it as a complete mountain residence rather than simply another cabin in Pine Mountain Club.

The Strategy

POSITIONING THE HOME AT THE RIGHT LEVEL

Higher-priced mountain homes compete in a smaller buyer pool, which makes positioning especially important. The strategy was to balance the property's architecture, setting, condition, and amenities with the realities of the current Pine Mountain Club market. Rather than relying on price alone to define the home, the marketing focused on what buyers could actually experience — light, views, privacy, architecture, outdoor living, and the greenbelt setting.

Thinking about selling a mountain property?

See how I would approach yours.

See My Seller Approach

The Marketing

The property should be easy to understand.

Every property has something that makes it worth noticing. My job is to find it, present it properly, and make sure the right buyers see it — wherever they're looking.

From this listing

Professional Photography & Aerial Drone

High-resolution interior and exterior photography, plus drone shots that capture the terrain, setting, and surroundings that ground-level photos cannot communicate. Mountain properties are about the land as much as the structure — buyers need to see both.

1 / 11

From this listing

Cinematic Property Video

A property video gives buyers a sense of the home's flow, light, and setting that photographs alone cannot convey — and extends reach beyond buyers actively searching the MLS.

From this listing

Matterport 3D Tour

Interactive 3D walkthroughs let buyers explore every room before they visit. Out-of-area buyers can experience the home before making the drive up — and arrive already familiar with the layout.

View 3D Tour

From this listing

Floor Plans

Measured floor plans help buyers understand scale and layout before they walk in the door. Tap to view full size.

The Result

SOLD

$650,000

LISTED

$674,999

Days on Market

96.3%

of List Price

July 2026

Closing Date

The Takeaway

Higher-end mountain property benefits from both strong presentation and realistic positioning. Great media creates attention, but strategy determines how that attention is converted into a sale.

What Every Listing Receives

Not options. Not upgrades. Standard for every property I represent.

Professional Photography

Aerial Drone Photography

Property Video

Matterport 3D Walkthrough

Floor Plans

Targeted Digital Advertising

Select listings are supported by paid digital campaigns designed to reach potential buyers beyond the MLS and my existing audience.

Local Expertise

I Know This Market — and That's Part of How I Sell Here.

Understanding what draws buyers to Pine Mountain Club — the private setting, the golf course, equestrian center, pool, hiking trails, and clubhouse — is part of how I price a home here, write the listing, and reach the right audience. Buyers aren't just looking for a house in the mountains. They're looking for this specific community.

Clubhouse & Restaurant

1 / 8

"When I represent a home here, buyers already understand why they'd want to live in Pine Mountain Club. My job is making sure they see why yours is the right one."

"We enjoyed working with Tanner Brown very much. He was knowledgable, trustworthy and helpful in the entire process. If you are looking for a great realtor we highly recommend him."

Tamara G.

Google Review

More Marketing in Action