Marketing in Action
SOLD — $477,000
990 Mesa Valley Road
Lebec
SPACE CHANGES THE STORY.
The Property
990 Mesa Valley Road offered something increasingly difficult to find: more than 2.6 usable acres with room for horses, vehicles, guests, and work. The home, views, barn, arena, garage, gated entry, and rural setting made the property a lifestyle—not just a house.
The Strategy
MARKET THE LIFE THE PROPERTY MAKES POSSIBLE.
A rural acreage property needs more than interior photographs. Buyers need to understand the scale of the land, how the improvements relate to one another, and what ownership could actually feel like. The marketing therefore needed to move beyond the house and establish the entire property — home, acreage, barn, riding areas, garage, views, access, and surrounding landscape.
Thinking about selling a mountain property?
See how I would approach yours.
The Marketing
The property should be easy to understand.
A rural acreage property needs more than interior photographs. Buyers need to understand the scale of the land, how the improvements relate to one another, and what ownership could actually feel like.
From this listing
Professional Photography & Aerial Drone
High-resolution interior and exterior photography, plus drone shots that capture the terrain, setting, and surroundings that ground-level photos cannot communicate. Mountain properties are about the land as much as the structure — buyers need to see both.
From this listing
Cinematic Property Video
A property video gives buyers a sense of the home's flow, light, and setting that photographs alone cannot convey — and extends reach beyond buyers actively searching the MLS.
From this listing
Matterport 3D Tour
Interactive 3D walkthroughs let buyers explore every room before they visit. Out-of-area buyers can experience the home before making the drive up — and arrive already familiar with the layout.
From this listing
Floor Plans
Measured floor plans help buyers understand scale and layout before they walk in the door. Tap to view full size.
The Result
SOLD
$477,000
LISTED
$475,000
8
Days on Market
100.4%
of List Price
April 2026
Closing Date
The Takeaway
The strongest feature of a property isn't always inside the house. When land, privacy, usability, or lifestyle are part of the value, the marketing has to make those things visible too.
What Every Listing Receives
Not options. Not upgrades. Standard for every property I represent.
Professional Photography
Aerial Drone Photography
Property Video
Matterport 3D Walkthrough
Floor Plans
Targeted Digital Advertising
Select listings are supported by paid digital campaigns designed to reach potential buyers beyond the MLS and my existing audience.
More Marketing in Action
Pine Mountain Club
2104 St. Bernard Drive
SOLD $650,000
HIGHER-END POSITIONING + PREMIUM PRESENTATION
See How It Was Marketed
Pine Mountain Club
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SOLD $400,000
TURNING IMPROVEMENTS INTO A STORY
See How It Was Marketed
Pine Mountain Club
16200 Askin Drive
SOLD $529,000
LOCATION, SCALE + CHARACTER
See How It Was Marketed
Thinking About Selling?
Let's Start With the Property.
I'll take a look at your home, where it sits in today's market, and what I would recommend — even if you're not ready to sell yet.
Request a Local Market ReviewOr call: (661) 262-3223
No automated estimate. No obligation. A real review based on your property and the local market.