Marketing in Action
SOLD — $529,000
16200 Askin Drive
Pine Mountain Club
SOMETIMES LOCATION IS PART OF THE HOUSE.
The Property
16200 Askin Drive was a substantial custom home on a corner lot, with high ceilings, large windows, skylights, multiple living spaces, and architectural detail. Directly across from the Village, it also offered rare walkability to dining, shops, events, and community life in Pine Mountain Club.
The Strategy
DON'T LET SIZE OVERSHADOW CHARACTER.
With a larger home, it's easy for marketing to become a room-by-room inventory. Instead, the presentation focused on the qualities that connected the spaces: natural light, ceiling height, architectural details, gathering areas, warmth, and the relationship between the property and the Village. The goal was for buyers to understand how the home felt, not simply how many rooms it contained.
Thinking about selling a mountain property?
See how I would approach yours.
The Marketing
The property should be easy to understand.
The best marketing doesn't treat every feature equally. It identifies the combination buyers are most likely to remember — in this case, substantial custom-home scale paired with one of Pine Mountain Club's most walkable locations.
From this listing
Professional Photography & Aerial Drone
High-resolution interior and exterior photography, plus drone shots that capture the terrain, setting, and surroundings that ground-level photos cannot communicate. Mountain properties are about the land as much as the structure — buyers need to see both.
From this listing
Cinematic Property Video
A property video gives buyers a sense of the home's flow, light, and setting that photographs alone cannot convey — and extends reach beyond buyers actively searching the MLS.
From this listing
Matterport 3D Tour
Interactive 3D walkthroughs let buyers explore every room before they visit. Out-of-area buyers can experience the home before making the drive up — and arrive already familiar with the layout.
From this listing
Floor Plans
Measured floor plans help buyers understand scale and layout before they walk in the door. Tap to view full size.
The Result
SOLD
$529,000
LISTED
$539,000
26
Days on Market
98.1%
of List Price
May 2026
Closing Date
The Takeaway
The best marketing doesn't treat every feature equally. It identifies the combination buyers are most likely to remember — in this case, substantial custom-home scale paired with one of Pine Mountain Club's most walkable locations.
What Every Listing Receives
Not options. Not upgrades. Standard for every property I represent.
Professional Photography
Aerial Drone Photography
Property Video
Matterport 3D Walkthrough
Floor Plans
Targeted Digital Advertising
Select listings are supported by paid digital campaigns designed to reach potential buyers beyond the MLS and my existing audience.
More Marketing in Action
Pine Mountain Club
2104 St. Bernard Drive
SOLD $650,000
HIGHER-END POSITIONING + PREMIUM PRESENTATION
See How It Was Marketed
Lebec
990 Mesa Valley Road
SOLD $477,000
SELLING THE RURAL LIFESTYLE
See How It Was Marketed
Pine Mountain Club
2002 Saddle Way
SOLD $400,000
TURNING IMPROVEMENTS INTO A STORY
See How It Was Marketed
Thinking About Selling?
Let's Start With the Property.
I'll take a look at your home, where it sits in today's market, and what I would recommend — even if you're not ready to sell yet.
Request a Local Market ReviewOr call: (661) 262-3223
No automated estimate. No obligation. A real review based on your property and the local market.